Zebras and Cheetahs: Look Different and Stay Agile to Survive the Business Jungle

Foreword

Most forewords tell you about the book you’re about to read. I’d rather you just read it for yourself.

Let me tell you a little about why you should be interested in what Micheal and Colby have to say in this book.

Everybody needs a coach. Whether you’re trying to lose weight or build a business, a coach can make all the difference in the world, all the difference between success and failure. Micheal is a coach in the best sense of the word. He challenges, he encourages, he provokes, he supports, he calls you on your “stuff,” he helps you discover strengths that you didn’t even know you had.

Colby is a strategist. Colby helps answer the tough question. First let’s identify the easy question: The easy question is “What should I do?” I think that on some level, almost everybody knows what to do. The tough question is “How do I do it?” That’s strategy, and without a sound strategy the knowledge of what to do is useless.

The combination of a great coach and a great strategist creates a unique perspective for understanding and a powerful force for action.

The metaphors of Zebras and Cheetahs, the Concrete Jungle, the 10,000-pound Gorilla, and more that are used in this book make perfect sense. Micheal and Colby have taken concepts like dominant aspiration and made them useful, and that’s the difference between this book and so many others about success in life, career, and business.

There’s great skill involved in making challenging ideas simple and understandable. Whether ...