Checkpoint 3: What’s Your Vision?
A company’s core purpose gives it a heading, a direction toward the future. While a company’s purpose can be abstract, a company’s vision should be concrete. It’s an illustration of the future—a picture shared by the entire company. “A soul never thinks without an image,” said Aristotle, and a company never acts without a vision.
The word “vision” is tossed around a lot in business today, but often what passes for vision is merely the LEADER’S vision. True vision can’t be imposed on a company—it has to grow from the shared purpose and passion of its people. The leader’s job is to shape and articulate that vision, making it palpable, memorable, inspiring. True vision leads to commitment rather than compliance, ...
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