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|PART III|

Capture Attention with PRESENCE

“Every time you speak, you are auditioning for leadership.”

—JAMES HUMES(speechwriter for four U.S. presidents)

ROADMAP FOR PART III, CHAPTERS 11–15

You listen to certain people at work, but not to others, and sometimes it’s just because of their presence. But what exactly is that?

Presence, or executive presence (used here interchangeably), sounds like an all-or-nothing mysterious thing—as if you either have it, or don’t.

Let’s demystify it.

What others know about you is based on their observations of your behavior, and then their inferences or guesses about what that behavior means.

Presence is really just an inference, made by others based on how you act.

Since actions are the key, we’ll start with ...