CONTENTS
Should You Read This Book? What If You Don’t Have Time?
4. Watch Your Words—and Your Emails
Capture Attention with VARIETY
6. The Easiest Way to Explain Anything
7. Stories: The 2.5 Step Method™
8. Vary from Announce to Discuss
9. Questions: How to Ask the Best—and Answer the Worst
Capture Attention with PRESENCE
12. Ten Actions to Increase Your Presence: Assess Yourself
13. Image: Communicate that You Look and Sound the Part
14. Drive: Communicate that You Get Results
15. Temperament: Communicate that You’ve Got the Right Disposition
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