SHOULD YOU READ THIS BOOK? WHAT IF YOU DON’T HAVE TIME?
“I tend to make up my mind about people within thirty seconds of meeting them.”
—RICHARD BRANSON, founder of Virgin Group
Warning: Others Are Making Split-Second Decisions about You—Right Now
They’re deciding whether or not to listen to you, or read your emails, or, in general, give you the time of day.
“Are you the speaker?” people sometimes ask me before a meeting.
“Yes,” I say. “Or at least I’m going to pretend to be.”
But the truth is, every person in that room is on stage, because you and I present ourselves every day. And even if you’re working at home, the moment you get on the phone and say “hello,” people will infer all sorts of things about you—your intelligence, your attitude—just ...
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