1How YouTube Can Help You Market Your Business

YouTube is a site where you can watch just about any type of video imaginable. There are videos of cute kittens, indie rock bands, standup comedy routines, stupid human tricks, vintage television commercials, high school musicals, film school projects, home movies, breaking news clips, personal video blogs—you name it. Users have uploaded literally millions of video clips, and everyone can watch them in their web browser at no cost.

Most of the videos on YouTube are amateurish, produced by non-professionals with simple webcams or consumer camcorders. But within the mix are an increasing number of more professional clips, designed to promote a particular product or business.

That’s right: Businesses ...

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