Chapter 14
YouTube Contests That Rock
Running a contest on YouTube is an incredibly powerful way to connect with prospects within your niche or industry. Contests are not difficult to run, they offer a very effective viral marketing tool, and they give your fans and followers a unique, memorable experience.
We already discussed in an earlier chapter how most marketers aren’t on YouTube, and we noted that only a very small percentage of those who are on YouTube will ever try to conduct a contest. So if you’re looking for an easy way to be memorable and bond with your prospects, this is it. Chances are very good that no one in your niche or industry has ever done a YouTube contest. Therefore, no prospect in your niche or industry has ever been ...
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