Chapter 8
Mastering the Three On-Screen Formats
There are an incredible number of video styles that you can use to create good YouTube marketing content. But when you really boil it down, there are six basic forms that you’ll most likely want to use. In this chapter, we’ll walk through the first three that include on-screen work. Then in the next chapter, we’ll walk through the three that don’t include on-screen work.
Our goal here is to master each form in a simple yet professional manner. If you take a random stroll through YouTube, you’ll notice how many videos fall into one of these six categories:
The anchorperson video. Shot indoors with ...
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