About the Authors

John Carucci has written about technology for more than 20 years. He has written several books on the subject, including GoPro Cameras For Dummies, Webinars For Dummies, and Digital SLR Video and Filmmaking For Dummies. John has also published more than 100 articles on photography, video, and technology. Currently, John works as an entertainment news producer for Associated Press Television, where he covers music and theater.

Rob Ciampa is chief marketing officer at Pixability, an ad buying and video marketing platform for YouTube. Rob works with brands, agencies, media companies, celebrities, and entertainment artists on YouTube strategy, marketing, advertising, and monetization. Rob is YouTube-certified, and is a frequent speaker and writer on digital video strategy for brands and content producers. He is co-author of Pixability's “Top 100 Global Brands On YouTube” study, one of the most comprehensive and data-intensive studies of YouTube. Prior to joining Pixability, Rob served in strategic marketing roles at both innovative startups and several Fortune 500 companies. Rob holds a BS and MS in computer science and engineering from the University of Massachusetts, and an MBA from Boston University, all with honors. He has multiple patents in data transmission, analytics, and visualization. Rob shares his views on marketing and other subjects at http://www.ciampa.com.

Theresa Moore is VP of Professional Services at Pixability, an ad buying and video marketing ...

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