Foreword
The setting was the Roosevelt Hotel in Manhattan. It was a TV/digital video upfront event attended by 500 media and advertising agency executives. For 10 minutes the conversation was YouTube and a video that had been created by two Domino's employees. The video referenced was a short clip of two employees using very poor judgment, playing around with food in a Domino's kitchen. These two turkeys, as my 11-year-old daughter called them, shot the video and then posted the video on YouTube. What ensued was an uncontrollable storm that flashed across the Internet, local television networks, Good Morning America, AdAge, and dozens of blogs and video sharing sites.
The conversation about the posting of the video was telling. As I listened to ...
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