Chapter 4. Month 2: Optimize Your Video
Americans conducted more than 2.9 billion "expanded search queries" on YouTube during January 2009. This makes optimizing your content for YouTube Search an important step to take before uploading your video. In this chapter, you will learn how to research keywords, how to optimize video for YouTube and the Web, and what to do when someone asks, "Have you tried searching under 'fruitless'?"
Chapter Contents:
What Is Video Optimization?
Week 1: Research Keywords
Week 2: Optimize Video for YouTube
Week 3: Optimize Video for the Web
Week 4: Think outside the Search Box
What Is Video Optimization?
Veteran marketers are often surprised to learn that YouTube accounts for more than 99 percent of all videos viewed at Google ...
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