Preface

Why You Should Buy This Book

Greetings, eager YouTuber!

I'm Michael W. Dean, one of your co-authors (along with Alan "fallofautumndistro" Lastufka), here to introduce you to the book. This part of a how-to book is usually called "Who This Book Is For." It usually contains a description of the technology being discussed and why you should "get in now on the ground floor."

We're not going to do that. The ground floor of YouTube is well in the past. This is not an emerging technology, even though it's been active for only a few years. YouTube launched in 2005, which makes it, in Internet terms, long established. The "Tube is such a massive cultural force that you already know what it is and how important it is. That's why you're in the bookstore looking at a book about YouTube.

This section of a how-to book usually paints a picture of how much money you can make, and how you might get famous, in words written by someone who is neither. We're not going to do that.

This book is for people who want to have visibility on YouTube and don't like being lied to. A lot of books lie.

There are other books out there about YouTube but you should buy this one. Seriously. Here's why. This book doesn't promise that you'll be famous or rich. Any book that does is lying to you, and you should avoid books that lie to you.

If you like being lied to, grab one of the books on either side of this one on the same shelf in the bookstore. Those books will be happy to take your money, promise you the world, and lie to you in the process.

Get YouTube: An Insider's Guide to Climbing the Charts now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.