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YouthNation: Building Remarkable Brands in a Youth-Driven Culture by Matt Britton

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Chapter 7The Power of the Crowd

As we have witnessed with events like the Arab Spring and more recently the Ferguson unrest, YouthNation enriched communities possess the ability to rapidly and effectively bring people together with a common interest or cause. When they do so, their reach is so profound and their impact so powerful, they can literally topple regimes that have been in power for generations.

Similarly, interactive communities sharing a common thread also have the ability to bring about more scalable global change. As high speed Internet access is now commonplace in the home in developed markets around the world, the notion of community no longer knows geographic boundaries like it did in the days of the town village square or even ten years ago.

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