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You’re My Favorite Client by Mike Monteiro

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1. Why You Need Design

WHAT IS DESIGN?

Design results from human decisions. You can design with intention, which means you have a chance of doing it well, or you can let it happen, which means you’ll probably bungle the job. Design happens whether you’re aware you’re doing it or not paying attention. Nothing is undesigned. Things are badly designed, well designed, and points between.

What do I mean by design? Design is how we communicate what an object does, or its function, through its shape or form.

Take a baseball mitt. Study it for a bit, and it becomes obvious that your hand goes inside. That’s form. The minute you have the mitt on, you understand it makes it easier to catch a baseball. That’s function.

Design is also the process we undertake ...

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