Introduction
“I don’t know anything about design.”
Bullshit.
Look around you. You make choices based on design every day. The chair you’re probably enjoying now is designed to make you feel comfortable. The clothes you choose to wear are designed to make you feel confident or relaxed (or both), depending on the day of the week. The car you drive is designed to make you feel safe, unless it’s designed to make you feel young. But you know the difference.
Even if you can’t design those things yourself, that doesn’t take away from your ability to decide that was the chair you wanted to sit on, or the shoes you wanted to wear, or the car you wanted to buy.
You make design decisions every day.
You’ve designed things to achieve your goals since you ...
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