Conclusion
“I don’t know anything about design.”
You can’t say that! Armed with the information in this book, you can judge who you’re hiring by qualities you understand. You’ll look for designers who behave like professionals. You and your design team will communicate with each other better than ever, and you’ll trust your designers to do their job to the best of their abilities.
Most of all, you can make sure that the money your organization spends on design is spent well.
Does reading this book guarantee smooth sailing in your design endeavors? Nope, not by a long shot. Because we’re dealing with people. Infuriating, infuriating people. But the stuff you’ve picked up means that you can plot a course to avoid those rough patches by knowing ...
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