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Your Writing Coach 2nd ed: From Concept to Character, from Pitch to Publication by Jurgen Wolff

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“Be daring, be different, be impractical, be anything that will assert integrity of purpose and imaginative vision against the play-it-safers, the creatures of the commonplace, the slaves of the ordinary.”

—Cecil Beaton

In the previous chapter we looked at the traditional ways of marketing yourself and your work. All of those methods are fine, but in a highly competitive marketplace they may not be enough. These days it’s useful to consider yourself a brand and to plan to promote that brand. The first step is to give careful consideration to what sets you apart from other writers.

Find your strategic focus

When you are first establishing yourself as a writer, it makes sense to figure out your niche ...

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