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Your Writing Coach 2nd ed: From Concept to Character, from Pitch to Publication by Jurgen Wolff

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“The man with a new idea is a crank until the idea succeeds.”

—Mark Twain

For a time you could hardly open a publication of any kind without reading praise for the iPod (yes, I have one). But most of them focused on the styling, the ease of use, the permutations that keep appearing, and they missed the real genius of the entire concept. Namely, that Steve Jobs was able to get the record companies and artists to agree to a download service when “download” was a word they associated with piracy and loss of control. The iTunes site launched with about 200,000 songs and now offers over 6 million. I mention this because so many creative people feel their work is done when they’re only halfway there: when their book ...

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