“Say all you have to say in the fewest possible words, or your reader will be sure to skip them; and in the plainest possible words or he will certainly misunderstand them.”
After working through the last chapter, you will have the building blocks of your structure. Now it’s time to make sure that your words are worthy of your ideas, so in this chapter I’ll cover techniques you can use to make your language come alive.
You may have heard about NLP (neuro-linguistic programming) in the context of business or psychology. It’s the study of how we communicate not only with others but with ourselves as well, using our mind/body (neuro) and language (linguistic) in patterns that determine ...