Chapter 12The Essence of I.C.E.D.
You will get all you want in life if you help enough other people get what they want.
—Zig Ziglar1
Mission Statement
Getting people to act on what you say requires a sequenced strategy.
Anyone who has attended one of our workshops knows that, in addition to alliteration, I love to use easy-to-remember sequences based on common words. Our ability to retain information for any length of time is so minimal that any tool I can come up with to get concepts to “stick” is critical.
A few years ago, in the middle of a seminar, I realized that I needed to take a page from my own playbook and create a memorable frame for the overview portion of the workshop. So much valuable information was being disseminated in a relatively ...
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