Chapter 2Understanding How Your Identity-Purpose Statement™ Imprint and Trajectory Empower You to Manage Your Line

Understanding the implications that your TC has upon your individual trajectory—both in your personal life and within a business context—are critical to arriving at your desired destination in a most efficient and expeditious manner. In the classic story Alice in Wonderland, Alice comes upon a fork in the road and she asks the wise yet challenging Cheshire Cat which way she should go. A defining moment occurs right then as the cat asks her, “Where do you want to go?”

Alice ponders and responds by saying, “I do not know.”

“Then, it does not matter which way you go, does it?” the Cheshire Cat responds.

Far too many people and businesses operate that exact way every day. How can we make a decision on which way to turn if we don't know where we want to go? You must view every Point A as that fork—and you get to choose the Line that you will follow.

So let's further calibrate your ability to pivot from any Point A and ensure with greater clarity that your actions and those of the others around you continue down the trajectory of Point C destinations. Another significant influence upon the Line that you and others experience—and which will accelerate your success—has to do with your Identity-Purpose Statement.

Just as organizations have a mission statement that aims to guide its decisions and action, you as an individual should have a statement that serves as a benchmark ...

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