APPENDIX B
Further Reading
Chapter 1: Introduction
Freedman, Lawrence. Strategy: A History. Oxford: Oxford University Press, 2013.
Ghemawat, Pankaj. “Competition and Business Strategy in Historical Perspective.” Business History Review 76, no. 1 (2002): 37–74.
Reeves, Martin, Claire Love, and Philipp Tillmanns. “Your Strategy Needs a Strategy.” Harvard Business Review, September 2012.
Wiltbank, Robert, Nicolas Dew, Stuart Read, and Saras D. Sarasvathy. “What to Do Next? The Case for Non-Predictive Strategy.” Strategic Management Journal 27, no. 10 (2006): 981–998.
Chapter 2: Classical: Be Big
Ansoff, Igor H. Corporate Strategy. An Analytic Approach to Business Policy for Growth and Expansion. New York: McGraw-Hill, 1965.
Barney, Jay. “Firm Resources ...
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