Your Portable Empire: How to Make Money Anywhere While Doing What You Love

Chapter 15. Your E-Book Business for Less than $100

One of the things I love about Internet marketing is the relationships I have with people all over the globe. It's a lot like traveling, but I get to stay in sunny Texas and "talk" to subscribers and customers who are shoveling snow in Michigan, sitting around a wood stove in the Black Forest of Germany, or braving the wind and rain in London.

I'm fascinated by the various ways that people live—aren't you?

If Wimberley, Texas, were to be hit by a major snowstorm that required shoveling snow, it would be a major disaster. We can't drive on ice. We don't know how and our cars aren't "set up" for it. Half an inch of snow is sufficient excuse to shut down the schools.

And yet, in much of the world, winter is just another season. People shovel snow, scrape ice from their windshields, check their snow tires, and go about their day.

Recently I received an e-mail from another Texan. His question sort of surprised me: "How much money should I put aside for my e-book business?"

My strategy is to identify a need or find a way to solve a problem, then package that solution and sell it. I write e-books, I record audio courses, and lately I've been making video courses. But I did have an answer to his question. He found the information valuable—maybe you will, too.

HOW MUCH MONEY DO YOU NEED TO START YOUR E-BOOK BUSINESS?

I started mine with less than $100. First, you need an e-book. Some people make this way too big a deal. Remember, most people are ...