Chapter 14. Joint Ventures

Let's look a little closer at joint ventures. At a mastermind meeting, Joe, Bill, Craig, and I got into a long discussion about joint venture proposals. This is a subject that my coaching clients are struggling with, and really, most beginning marketers struggle with.

It really hit home to me how lucky I was to be sitting at that table. Joe Vitale is one of the pioneers of Internet marketing, and just keeps growing from amazing success to amazing success. His goal is to be the world's first trillionaire. I wouldn't bet against him.

Craig Perrine is one of the up-and-coming gurus. The gurus all know him, and respect him. He's one promotion away from being a guru himself. He's also got a dangerously skewed sense of humor.

Bill Hibbler is one of my oldest friends. He's the one that got me into Internet marketing, and introduced me to Joe. He's quietly built up a very impressive Internet empire. He also used to manage rock stars, so we share the music biz connection.

To get these guys together for a consultation would cost thousands of dollars an hour. Let me share the wealth with you, by letting you listen in to a conversation we had about joint ventures.

There is a temptation for new Internet marketers to use the "shotgun" approach when they try to set up joint venture deals. In the shotgun approach, you send a form letter to everybody you can think of, asking them to promote your product.

We were unanimous on this. The shotgun approach never works. There. That's ...

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