You are previewing Your Portable Empire: How to Make Money Anywhere While Doing What You Love.
O'Reilly logo
Your Portable Empire: How to Make Money Anywhere While Doing What You Love

Book Description

Praise for Your Portable Empire

"In a sea of snake oil and get-rich-quick nonsense about fast money on the Internet from people who haven't really done it, O'Bryan's book is a ship of sanity to an island of commonsense e-commerce? This works."

—Mark Joyner, Wall Street Journal bestselling author of Simple.ology

"The Internet has leveled the playing field, making it possible for anybody to start a business. O'Bryan, however, has given us the easy-to-follow instruction manual on how to first discover your niche and then build it into a big enterprise that can run itself from almost anywhere-all from his successful and proven formulas. A great book for anybody serious about a better quality of life."

—Joseph Sugarman, Chairman, BluBlocker Sunglass Corporation

"This amazing book can free all working people to make money doing what they truly love!"

—Dr. Joe Vitale, author of The Attractor Factor and Zero Limits

"I know O'Bryan as a friend and colleague. He has painstakingly put together a book, with no frills or fanfare, that straight-up shares his hard-won wisdom. May I urge you to get it and read it? Not only will you enjoy it-but once you act on what you learn, you can profit mightily as well. Why? Because what's in this book lets you stop making the victim's compromise on a daily basis-and start doing the victory dance, whenever you want!"

—David Garfinkel, author of Advertising Headlines That Make You Rich

"O'Bryan lives the portable empire, running his business from a laptop with a cigar and a glass of fine wine. There is no one better to be your guide as you create your own, because he's laid out every step for you in his inspiring and easy-to-read book. There is no need to be chained to a desk or locked in a cubicle, and your business can take you far beyond your kitchen table with the blueprint O'Bryan shares from his own successful journey."

—Craig Perrine, www.maverickmarketer.com

"Freedom-O'Bryan's new book makes you understand exactly how to obtain it and create the lifestyle of your dreams. Anyone who can go from being a dead-broke musician living in a mobile home to generating six figures in a single month is worth reading."

—Bill Hibbler, coauthor of Meet and Grow Rich

Table of Contents

  1. Praise for Your Portable Empire
  2. Copyright
  3. About the Author
  4. Foreword: The Most Dangerous Book
  5. Preface: The Most Dangerous Book Ever Written
  6. Acknowledgments
  7. How to Use this Book
  8. 1. How To
    1. 1. Your Playground—Choosing Your Niche
      1. 1.1. STEP ONE IS TO CHOOSE YOUR NICHE
    2. 2. Building Your List
      1. 2.1. HOW DO YOU BUILD A LIST?
      2. 2.2. Building a Relationship with Your Subscribers
      3. 2.3. How Often Should You Hit Your List?
      4. 2.4. Content versus Offers
      5. 2.5. Lists and Blogs
    3. 3. Automating Your Empire
      1. 3.1. ADWORDS AND ADSENSE—BUYING TRAFFIC
      2. 3.2. Autoresponders
      3. 3.3. Affiliate Programs
      4. 3.4. Merchant Accounts
    4. 4. Interview with "Maverick Marketer," Craig Perrine
    5. 5. Easy to Be Hard
    6. 6. Mastermind Groups
    7. 7. Communicating with Your List
      1. 7.1. WHO WOULD WANT TO READ WHAT I WRITE?
      2. 7.2. HOW DO YOU COMMUNICATE?
        1. 7.2.1. You Want Your Subscribers to Know, Like and Trust You
        2. 7.2.2. In Internet Marketing, You're Going to Be Communicating in Several Important But Very Different Ways
    8. 8. The Basics: Introduction to Copywriting
      1. 8.1. THE HEADLINE
        1. 8.1.1. The Question
        2. 8.1.2. The Call-Out
        3. 8.1.3. A Little Psychology
        4. 8.1.4. Create a Picture That Draws Your Reader In
        5. 8.1.5. Quotes
        6. 8.1.6. Steal This Ad
      2. 8.2. BULLET POINTS
      3. 8.3. SUBHEADS
      4. 8.4. THE BODY
        1. 8.4.1. Problem–Solution
        2. 8.4.2. Testimonials
      5. 8.5. THE GUARANTEE
      6. 8.6. THE CLOSE
      7. 8.7. THE P.S.
    9. 9. Interview with Dr.Joe Vitale
    10. 10. Product Creation
      1. 10.1. PRODUCTS YOU MAKE YOURSELF
      2. 10.2. PRODUCTS ANYBODY CAN SELL
      3. 10.3. PRODUCTS YOU ACQUIRE THROUGH JOINT-VENTURE AGREEMENTS
      4. 10.4. PRODUCTS YOU PURCHASE RESALE RIGHTS TO
      5. 10.5. WHICH FORM?
        1. 10.5.1. What Is an E-Book?
    11. 11. How to Create Products
      1. 11.1. WHAT KIND OF CONTENT WORKS AS AN AUDIO PRODUCT?
    12. 12. The Basics: "O'Bryan's Theorem of Internet Wealth"
    13. 13. Burn Rate
      1. 13.1. RATE OF RETURN
    14. 14. Joint Ventures
    15. 15. Your E-Book Business for Less than $100
      1. 15.1. HOW MUCH MONEY DO YOU NEED TO START YOUR E-BOOK BUSINESS?
    16. 16. The Short Course On Internet Marketing
    17. 17. Do It!
      1. 17.1. WHAT DOES ALL THIS MEAN TO YOU?
    18. 18. Gold on the Playground
    19. 19. Million Dollar Questions
    20. 20. Trances, Evil Magicians—and the Counter-Spell
      1. 20.1. EVIL MAGICIANS
      2. 20.2. THE COUNTER-SPELL
    21. 21. Zen and the Art of Internet Marketing
    22. 22. On the Back Roads with a Portable Empire
    23. 23. Marna's Story
  9. 2. Mind-Set of Success
    1. 24. Your Inner Game
    2. 25. Feeding Yourself
    3. 26. Your Money Thermostat
    4. 27. Self-Sabotage Solution
    5. 28. Authenticity
    6. 29. The Gold Zone
    7. 30. How Big Is Your Box?
    8. 31. "I'D Rather Fail Big Than Live Small"
    9. 32. Failing Up
    10. 33. Where Giants Slept
    11. 34. The Magic of Un-Framing
    12. 35. Un-Framing for Fun and Profit
    13. 36. What's Next?
    14. 37. For the Dreamers
    15. 38. The Fun Zone
    16. 39. All the Success You Can Stand
    17. 40. Thin Slicing through the Information Overload Jungle
    18. 41. Magical Marketing Tour
    19. 42. "Strawberry Fields... Nothing Is Real... Strawberry Fields Forever"
    20. 43. Portable Empire Heads West
    21. 44. Kali, the Benevolent Destroyer
    22. Bibliography
    23. Online Resources
    24. The Portable Empire in Seven Steps
    25. Your Portable Empire Online