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Your Guide To Entertainment Marketing and Performance (Collection) by David Reibstein, Phillip E. Pfeifer, Neil Bendle, Paul W. Farris, Patricia Esgate, Al Lieberman

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5. The Rising Tide of Technology: Television Content Delivery in a Digital Age

In this chapter, we discuss the traditional and emerging platforms, including multichannel video platform distribution (MVPD), covering those providers who utilize set-top boxes as their primary link to the consumer, delivering basic, premium, pay-per-view, and on-demand services. This includes cable and direct broadcast satellite, as well as wireline (telco) video providers. This discussion includes Internet-protocol television, which delivers live and time-shifted television and video-on-demand and so-called “over the top” content, delivered via the Internet through third-party services such as Netflix and Hulu and received on devices such as smartphones, personal ...

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