Google AdWords is the gold standard of online cost-per-click advertising. In fact, it's arguably the gold standard in any form of online marketing. Google AdWords and the cost-per-click advertising model is a multibillion-dollar-per-year industry. It's fast, cheap, easy to set up, and a lot of the other things that we talked about in the previous chapter.
This chapter is dedicated to opening up a Google AdWords account, learning its structure, and explaining how things work. Depending on how well you know Google AdWords, this chapter may seem basic, but it's important to lay the foundation for things to come later in this book. If you are familiar with Google AdWords but haven't logged in or worked in it for a while, you may want to review this chapter, since a lot has changed recently. There is now an entirely new and updated user interface with many more bells and whistles than the previous model.
This chapter also includes lots of pictures, which should be welcome to those of you who are more apt to learn through images.
Google AdWords is constantly and rapidly evolving. Seemingly every week there are updates and new features added in. It's impossible to be 100 percent up to date with every feature in a printed book like this one. Your version of Google AdWords may have slightly different features or possibly a slightly different look and feel from what is presented in this book. But the heart of the AdWords user interface will most likely ...