imgPart 1: Project Initiation

Whether you are new to the role or have some experience with it, the road to being an effective leader is rife with challenges and joys. Catalyst leaders represent the gold standard—energetic, supportive, forward-thinking mentors who spark action in others. The first part of this book presents a clear picture of what catalyst leadership is really about. There are dozens of tips to make your journey as smooth as possible.

We also introduce the concept of leadership brand. Just like a company's brand makes it a distinct entity, your brand can cement your standing as an effective leader. And, there are clearly identifiable practices associated with your leadership brand that separate truly effective leaders from average or poor ones. So, in this section of the book we'll help you create a new leadership mind-set and get results for you and your team. Additionally, we provide guidance on how you can flawlessly execute in the face of competing priorities.

Finally, we share some secrets for making every interaction a successful one. As a leader, you have dozens of conversations with others every single day. Your ability to connect with them—by making people feel valued, heard, motivated, trusted, and involved—will go a long way toward making you a perfect leader!

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