More Praise for Your Customer Rules!
“As Price and Jaffe cover so well in Your Customer Rules!, the concept of ‘the customer is in charge’ requires alignment throughout the entire organization, including support partners. They share many great stories that you can apply to make it easy for customers to work with you, positively surprise them, and address their other critical needs.”
—Bert Quintana, chairman and CEO, Sitel
“Price and Jaffe bring to light a much needed and modern view of service strategy in a world where customers have unprecedented power and employee engagement is more important than ever. In the Me2B world, service flaws become magnified, viral, and destructive. Leaders and organizations can't hide. Your Customer Rules!
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