Recommended Reading
- Don Peppers and Martha Rogers, Extreme Trust: Honesty as a Competitive Advantage. Penguin, 2012.
- James L. Heskett, W. Earl Sasser Jr., and Leonard A. Schlesinger, The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value. Free Press, 1997.
- Tony Hsieh, Delivering Happiness: A Path to Profits, Passion, and Purpose. Hachette, 2010.
- Chip Conley, Emotional Equations: Simple Steps for Creating Happiness + Success in Business + Life. Atria, 2012.
- Hanson Hosein, Storyteller Uprising: Trust and Persuasion in the Digital Age. HRH Media, 2012.
- Clotaire Rapaille, The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do. Crown, 2006.
- Robert Spector ...
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