NOTES
Chapter 1
1. Eric Wagner, “Five Reasons Eight Out of Ten Businesses Fail,” Forbes (September 9, 2013).
2. Avi Dan, “Kodak Failed by Asking the Wrong Marketing Question,” Forbes (January 23, 2012).
3. Carlos Castaneda, The Teachings of Don Juan: The Yaqui Way of Knowledge (Ballantine, 1973), 7.
4. Clarissa Pinkola Estes, Women Who Run with the Wolves (Ballantine, 1996), 324.
5. Sean Silcoff, Jacquie McNish, and Steve Ladurantaye, “Inside the fall of BlackBerry: How the smartphone inventor failed to adapt,” The Globe and Mail (September 27, 2013).
6. Estes, Women, 324.
Chapter 2
1. Paul Johnson, A History of the American People (Harper Perennial, 1999), 781.
2. Kathy Chin Leong, “Google Reveals its Nine Principles of Innovation,” ...
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