Your Creative Mind

Book description

Too many companies limit their strategic thinking by focusing on what they already know how to do. Executives are expected to set concrete objectives and create detailed, step-by-step plans to reach them. This approach may satisfy short-term considerations like quarterly earnings reports, but it produces modest innovation and evolutionary development at best.

Product information

  • Title: Your Creative Mind
  • Author(s): Scott Cochrane
  • Release date: September 2016
  • Publisher(s): Career Press
  • ISBN: 9781632650443