image 5 image

Opening the Mind: Accessing the Absorb Brainset

Genius in truth means little more than the faculty of perceiving in an unhabitual way.

WILLIAM JAMES, 18901

So Easy a Caveman Could Do It

TWO CAVEMAN MEN have escaped a landslide and are watching from atop a safe outcropping of basalt as trees, earth, and rocks of all sizes careen down the hill beside them.

“Ugh—whew!” says Caveman #1 (translation: “Thank our lucky bright spots in the sky! We've cheated death again—let's get out of here!”).

“Ugh—wow!” Caveman #2 responds (translation: “No, wait. ...

Get Your Creative Brain: Seven Steps to Maximize Imagination, Productivity, and Innovation in Your Life now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.