Table of Contents
Introduction: Why This Book Matters Right Now and for the Next Several Years!
Section 1: Understanding the External and Internal Landscape
Section 2: Setting the Stage for Social Business Transformation
Section 1: Understanding the External and Internal Landscape
1 Understanding the Social Customer and the Chaotic World We Live In
We Live in a Multi-Screen Economy
CADD (Customer Attention Deficit Disorder) Is Among Us
Relevance Is the Key to Content Consumption
The Customer Journey Is Dynamic
Business Objectives Stay the Same Despite the Changes Externally
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