Your Brand, The Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships

Acknowledgments

First, I want to thank my mentor Jeremiah Owyang for writing the Foreword of this book. I have learned a lot from you over the years and I am grateful for your friendship.

I also want to thank several of the vendors that helped me with various chapters specifically, Sprinklr, Social Flow, Jive, Spredfast, Expion, Compendium, GaggleAMP, Napkin Labs, Kapost, Outbrain, Skyword, Tickr, Tracx, Newscred, HootSuite, Contently, Mutual Mind, One Spot, and InPowered. There are too many of you personally to name but I really do appreciate your support. You know who you are!

A special thank you to Joe Chernov, Ann Handley, Jascha Kaykas-Wolff, Sean McGinnis, Michael Brenner, Sandra Zoratti, Jeff Elder, Danny Brown, Carla Johnson, and Dave ...