Your Brand, The Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships

Foreword

The diet for media consumption by your customers is ferocious.

Are you properly feeding them before your competitor does?

Newsfeeds, inboxes, streams, and apps mean that people take in lots of information in a rapid pace. Unfortunately, most corporations have yet to catch up with this trend, as they slowly move forward with static websites, lengthy white papers, and tiring press releases.

Consumption preferences aren’t the only thing that’s changed, as people themselves are media engines, creating content to connect to their trusted peers and confidants. Together, the market is talking to itself, but many companies are unable to keep up.

Companies must change. They must become like media brands, and become publishers, content creators, ...