Section II: Setting the Stage for Social Business Transformation
This section is about building the infrastructure and foundation so that as you focus on your content operations internally, you can prepare for your transformation externally.
The first step in this type of change management initiative is to build a centralized editorial team, often referred to as a Social Business Center of Excellence (CoE). This section gives you a step-by-step plan of attack to help you build your CoE and show you how this team should integrate with other groups within your company.
All media companies have one great asset—several hundred journalists and freelance writers who are creating content day in and day out. Most brands also have a similar asset—employees ...
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