Book description
This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.
Lessons from the legendary Harley-Davidson: build a brand experience that takes on a life of its own!
There is a rumble: the deep-throated growl of twenty engines headed this way. Around the bend they come, two wheels each, glittering in the sun. Mom clutches the kids close. Then something strange happens. The bikers pull up, one by one, their bikes organized and shiny. They hug, joke, compare bikes. The insignia on each bike proclaims: Harley-Davidson....
Table of contents
Product information
- Title: Your Brand Is Not Your Logo: It Is an Experience that Lives in Your Customer's Gut
- Author(s):
- Release date: February 2010
- Publisher(s): Pearson
- ISBN: 9780132144193
You might also like
book
What Got You Here Won't Get You There in Sales: How Successful Salespeople Take it to the Next Level
Kick your bad habits—and CLOSE MORE SALES! “I love this book, especially the importance of empathy—care …
book
Do You Matter?: How Great Design Will Make People Love Your Company
“Definitely, a game changer! Design experience is the power shift to our era what mass marketing …
book
The Laws of Brand Storytelling:Win—and Keep—Your Customers’ Hearts and Minds
From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The …
book
Advertising A New Approach (RLE Advertising)
Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this …