The Big C

It's not one of the 7 C's because it's in a class all by itself. It's the C that brings all the other C's together and transforms principles and ideas into action and ultimately a winning team. It all comes down to the Big C: coaching.

Today there's a lot of talk about leadership in sports, business, health care, and education; however, the concept of coaching is often ignored. It shouldn't be. It's an essential part of a leader's role. Now more than ever, leaders must coach the teams they lead to help them grow and become better leaders. True leaders don't create followers. They create more leaders. And this is accomplished through great coaching. Whether it's the executive leadership team of a Fortune 500 company, a sports team, an emergency room team, military team, or a school team you must coach the people you lead to develop, mentor, encourage, and guide them. This not only improves them, it improves you and your relationships, connections, and organization.

By coaching up and coaching down you create your culture. By coaching with optimism and positivity you become contagious. By coaching your team and mentoring them individually you earn their trust and connect with them. By being consistent, their trust in you is strengthened. By helping them get better through adversity and challenges you show you are committed to their growth and progress. By caring about them, you give everything you have to help your team become all they are meant to be.

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