You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

Index

Note to the reader: Throughout this index boldfaced page numbers indicate primary discussions of a topic. Italicized page numbers indicate illustrations.

Symbols and Numerals

% Exit statistic, in Google Analytics

37 Signals, Rework, web page promotion

The 80/20 Principle: The Secret to Achieving More with Less (Koch)

80-20rule

$.99 price

301 permanent redirect

404 page views

A

A/B/n test (split test)

advantages and disadvantages,

alternative path tests,

checkout, multistep vs. single-step

for Hair Club

reasons to use,

above-the-fold layout

accreditation by industry

accuracy of test

acronyms, avoiding

action captions

active voice

ad messages, relevance to

ad source segmentation

adjectives, reducing use

advertising spend, conversion-rate ...