Chapter 3
Supermarkets and Data Brokers
Abstract
This chapter discusses how supermarkets gather data from their customers, and how they use it, together with other data brought in from marketing partners, to profile and target customers. It goes on to examine the data brokerage industry, how it collects vast quantities of personal data, and offers it for sale without any form of permission from the individuals whose data they are profiting from.
Keywords
Privacy
data
Acxiom
Supermarket
Tesco
Sainsbury’s
Boots
Smith’s
Kroger
Safeway
Obama
law
marketing
The Snowden revelations sparked a fierce global debate, ...
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