Constantly find new information and bring new ideas to your client. Stay on top of emerging trends and think about how they might benefit your client. Make suggestions, condense information for them, and freely share any intelligence you might have with them.

To collect this advanced intelligence for your clients, use every source at your disposal without violating any confidences. Ask industry experts. Ask peers in the industry what they are doing and thinking about. Ask your colleagues and friends who are business thought leaders. Build up a network of experts whom you can consult on a regular basis. Life is give and take. Eventually those experts will call you and ask for help.

The point is to reach ...

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