In all industries, clients want things fast, fast, and fast. Who can blame them? Getting things in real time means that they can compete in today’s high-pressure business climate. Speed is a formidable advantage when it is used properly.
The best way to give them speed is to provide them access to the information they want, 24/7, 365 days a year. If they want a quick answer, they should be able to get it without having to pick up a phone and ask for it.
Of course this has different applications in different industries, but the underlying principle is the same.
That said, you must offer the solution in a way that is easy to use for your client and does not frustrate them in any way. Self-sufficiency ...
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