Every business has dark days, and how a company handles a dark day is largely defined by how quickly and sincerely it acts to correct mistakes. Often, making small gestures of goodwill clearly demonstrate sincerity. Simple acts can diffuse gravely difficult situations in any business.

Think about it. When you are sitting on a plane that is stuck on a tarmac because of a snowstorm, does it help if the pilot routinely gives you an update, or do you like to be kept in the dark? Does it help if the flight attendants pass out pillows and blankets and something to drink, or does doing nothing make sense?

Similarly, when things go wrong with a client, find ways to mitigate the pain—and do it quickly. People ...

Get You Can't Win a Fight with Your Client now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.