Communication is critical in every relationship, and that holds very true for successfully managing a large account.
As I have said earlier, when working with a client, you seldom have one master. You have many, and it’s very important that you communicate with all of them regularly. Tailor your message to each individual or group, and be mindful of how you communicate it. The style of communication often must be adjusted for the particular person you are trying to reach.
Sales speaks a different language from marketing. Finance, a different language from research. To be truly effective, you do have to learn to be a chameleon (in a good way). You have to change your skin colors to blend in to your surroundings or, in this ...
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