CHAPTER
8NEGATIVE REVERSE SELLING®: THE MOST POTENT SALES TECHNIQUE OF ALL
Using this technique creates an
environment in which the prospect
sells the salesperson. Once you master
Negative Reverse Selling, you can sit back
and watch your prospects sell you on
wanting whatever it is you’re selling.
—DAVID H. SANDLER
Get You Can’t Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training’s 7-Step System for Successful Selling now with the O’Reilly learning platform.
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