You Can’t Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training’s 7-Step System for Successful Selling

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CHAPTER

14FULFILL THE CONTRACT AND LET THE PROSPECT CLOSE THE SALE

Remember, the prospect isn’t interested

in you. Prospects are always only

concerned about how you can

make their pain disappear.

—DAVID H. SANDLER

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