3. Solutions and Tools for Breaking Through Barrier #1: Helping People See the Need

If people are blinded, how can you help them see the need to change? How can you break through the barrier of past mental maps? The solution comes in two parts—contrast and confrontation.

Both stem from a basic knowledge about how we see physical objects. To see physical objects, we need some contrast in shape, light, and color. Take away differences in color or shape, or turn off the lights, and what can you see? Nothing. The objects might still be there, but without contrast we can’t see them. Additionally, we also see best those objects that are directly in front of us rather than off to the side (in our peripheral vision). Even though in the context of individual ...

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