Book description
Ideas alone are failing us! They promise growth, but too often lead to products and services that don't deliver. In many companies it can take up to 3,000 ideas to lead to 100 projects, resulting in only 2 launches, producing on average one product that breaks even and of these products only 20% turn a profit. Defining the opportunity first, leads to big ideas that win and increases the odds for success.
Pam Henderson, former faculty at Carnegie Mellon University and author of You Can Kill an Idea, but You Can't Kill An Opportunity! shows how to apply Opportunity Thinking™ in your own organization to increase speed to market for products, eliminate idea bottlenecks, get crisp on demand space, value open innovation and increase creativity ROI.
Opportunity Thinking™, a new approach to innovation developed by author Pam Henderson, has transformed the way companies and organizations, from Fortune 500 to non-profits, find big ideas that win and create sustainable growth.
Opportunity Thinking™ is a creative journey that taps six sources - market forces, business models, technology, organizations, environments, and design to discover big places to play. Not your average business book, Henderson's clever narrative, bold visuals and countless stories of companies and brands will inspire you to think in new ways and stretch your mind to consider the possibilities.
Product information
- Title: You Can Kill An Idea, But You Can't Kill An Opportunity: How to Discover New Sources of Growth for Your Organization
- Author(s):
- Release date: October 2013
- Publisher(s): Wiley
- ISBN: 9781118808382
You might also like
book
The IDEA HUNTER: HOW TO FIND THE BEST IDEAS AND MAKE THEM HAPPEN
A different way of discovering and developing the best business ideas Jack Welch once said, "Someone, …
book
How to Start Your Own Business for Entrepreneurs, 2nd Edition
The new edition of this bestselling book for entrepreneurs has been fully updated to offer the …
book
The Future of Value: How Sustainability Creates Value Through Competitive Differentiation
Enhance business performance by using sustainability for competitive advantage The Future of Value reveals what it …
book
The Elephant in the Room: How Relationships Make or Break the Success of Leaders and Organizations
A systematic look at how relationships determine the success of leaders and their enterprises, along with …