Book description
Learn how to stand out from other CPAs by showing clients that YOU are the value of your CPA firm.
You Are the Value: Define Your Worth, Differentiate Your CPA Firm, Own Your Market provides you with practical strategies to build meaningful and lasting relationships with clients. Written specifically for CPAs, this new book guides you to discover what makes you valuable and different from other CPAs. While exploring the meaning of the word value and how it applies to you and your firm, you will examine the following seven questions about yourself to tap in to your personal value:
- Who Are You?
- What Do You Do?
- Why Do You Do What You Do?
- How Do You Do What You Do?
- Who Have You Done It For?
- What Makes You Different?
- Why Should I Do Business With You? (Real Value)
Exploring these important questions prepares you to no longer “wing” client meetings, but knowledgably and confidently present yourself to clients in a unique way.
Table of contents
- Cover Page
- Title Page
- Copyright Page
- Contents
- Introduction
- Chapter 1—No More Winging It
- Chapter 2—Discovering the Value Ladder™
- Chapter 3—Who Are You?
- Chapter 4—What Do You Do?
- Chapter 5—Why Do You Do What You Do?
- Chapter 6—How Do You Do What You Do?
- Chapter 7—Who Have You Done It For?
-
Chapter 8—What Makes You Different?
- Setting Yourself Apart
- Three Ways to Distinguish Yourself (Or, Bring Your Umbrella to the Party)
- Who Are Your Real Competitors?
- Organizational Differentiation
- Key Competitive Differentiation Concepts
- What Do You Stand For?
- Distinguish Yourself
- Opening Your Umbrella
- Differentiation 3x5
- Strategic Questions to Consider
- Final Thoughts
- Chapter 9—Why Should I Do Business With You? (Real Value)
- Chapter 10—The Value Ladder™ in Review
-
Chapter 11—Advanced Applications for Your Value Ladder™
- Getting to Real Value
- The First Application: The Value Ladder™ Comes to Life
- The Second Application: A Shorter Dialogue
- Third Application: Using the Value Ladder™ to Add the Right Services
- Fourth Application: The Value Ladder™ Questioning Model
- Fifth Application: Use the First Three Questions to Determine Compatibility
- Sixth Application: Competitive Evaluation Tool for High-Level Prospects
- Strategic Questions
- Final Thoughts
- Chapter 12—Creating a Culture of Value
- Chapter 13: Competing on Value Begins with a Strategy
- Chapter 14—What Are You Going to Act On?
Product information
- Title: You Are the Value
- Author(s):
- Release date: May 2017
- Publisher(s): Wiley
- ISBN: 9780870518744
You might also like
book
The Key to the C-Suite
Sell to the C-suite by speaking their language…. With budgets more stringent than ever, important purchasing …
book
From Impossible to Inevitable, 2nd Edition
Break your revenue records with Silicon Valley’s “growth bible” “ This book makes very clear how …
book
Just Promoted! A 12-Month Road Map for Success in Your New Leadership Role, Second Edition, 2nd Edition
Hit the ground running—with hundreds of practical, proven suggestions, examples, and tools to help you navigate …
book
The Mushin Way to Peak Performance
Follow your own nature to achieve clarity, power, and success The Mushin Way teaches tools and …